BALINEWS.ID – Bali’s cherished tradition takes center stage once again as Arak Day 2025 returns to honor the island’s iconic heritage spirit. Established by the Bali Governor’s Decree in 2022, this annual celebration shines a spotlight on the cultural and historical significance of arak, a traditional Balinese spirit deeply rooted in local customs.
In recognition of this special occasion, Arak Brem Bali Dewi Sri, a brand under PT Hatten Bali Tbk, proudly presents the Authentic Arak Encounter 2025—an exclusive event dedicated to preserving the essence of arak while embracing modern innovation. This initiative reaffirms the brand’s commitment to evolving arak into a versatile and contemporary beverage without losing its authentic roots.
Celebrating Five Decades of Arak Excellence
As the first legally licensed brand in Bali’s arak production since 1968, Arak Brem Bali Dewi Sri continues to lead the industry by blending time-honored traditions with modern techniques. The Authentic Arak Encounter 2025 will showcase innovative ways to enjoy arak, including refreshing arak-based cocktails that cater to both everyday indulgence and festive celebrations.
“With over five decades of expertise, we remain dedicated to preserving the heritage of Balinese arak while introducing creative innovations that make it more accessible to modern consumers,” said Ida Bagus Rai Budarsa, CEO of PT Hatten Bali Tbk, during a press conference in Sanur on January 29, 2025.
“Arak is more than just a drink—it embodies the spirit of Bali’s culture and traditions. Our goal is to ensure that arak remains relevant for future generations by presenting it in exciting new ways while maintaining its authentic character,” Budarsa added.
Arak, A Legacy of Culture and Innovation
For centuries, arak has been an integral part of Balinese ceremonies and daily life. The establishment of Arak Day on January 29 underscores its cultural importance, serving as a platform to promote and celebrate Bali’s heritage spirit. As a trusted leader in the industry, Arak Brem Bali Dewi Sri continuously explores new possibilities—transforming arak from a ceremonial beverage into a refined drink perfect for cocktails and social gatherings.
Event Details:
- Event Name: Authentic Arak Encounter 2025
- Date: January 29, 2025
- Location: Private Dining Room – The Cellardoor, Jl. By Pass Ngurah Rai Sanur No. 393
- Time: 3:00 PM – 6:00 PM
- Admission: IDR 100,000 (includes 2 cocktails & small bites)
“Join us in raising a glass to Bali’s rich heritage and vibrant future as we celebrate Arak Day 2025. Stay updated by following us on social media at @arakbrembalidewisri,” said IGA Reditya Candradewi, Activation and Community Manager PT Hatten Bali Tbk. (*)
