BALINEWS.ID – Paradise Indonesia Group, through its affiliated entity, has officially unveiled Maison AÉLA, a premium boutique villa collection introducing a refined “quiet luxury living” concept in the heart of Sanur, Bali.
The launch was marked by a formal groundbreaking ceremony held on Jalan Danau Tamblingan, Thursday 8th of April, attended by key stakeholders, business partners, and members of the local community.
This new development reinforces Paradise Indonesia Group’s property portfolio by embracing innovation and creativity in modern residential design. Maison AÉLA offers a more refined living approach that aligns with evolving lifestyle preferences, emphasizing quality of life, tranquility, and sustainable design, both emotionally and functionally.
The project forms part of the group’s broader strategy to diversify into exclusive boutique residential offerings. Unlike the company’s larger-scale developments, Maison AÉLA is designed with a more intimate and personal approach while maintaining the high standards of quality, planning, and execution that define the group’s reputation.
Speaking at the event, Patrick Rendradjaja of the Board of Directors of Paradise Indonesia Group highlighted the shifting market demand.
“We see a growing preference for homes that offer not just prime locations and facilities, but also a sense of calm, personalization, and strong character,” he said.
Positioning Sanur as a Premium Residential Destination
Located on the highly sought-after Jalan Danau Tamblingan, Maison AÉLA stands in one of Sanur’s most established and tranquil neighborhoods. Known not only as a tourism hotspot but also as a mature residential area, Sanur offers a rare balance of serenity and accessibility.
With limited new developments in the area due to its density, Maison AÉLA emerges as one of the few fresh offerings in this prime location.
The project comprises just 11 exclusive villa units, each featuring four bedrooms with ensuite bathrooms, a private pool, landscaped garden, and a rooftop terrace. Designed with a turnkey concept, all villas will be delivered fully furnished and ready for immediate use.
A key highlight of the development is its thoughtful spatial design, prioritizing natural light, airflow, and a seamless integration between indoor and outdoor living.
The signature “Lifted Garden Courtyard” serves as a shared green space, vehicle-free and secure, offering a communal environment without compromising individual privacy.
Residents will also enjoy private beach access, reinforcing Maison AÉLA’s identity as more than just a residence, it is a representation of refined coastal living.
Supported by professional management and a lock-and-leave concept, the villas provide flexibility for owners with high mobility, whether for full-time living or holiday use.
“Ultimately, a well-designed space should evoke a sense of belonging, comfort, and a desire to return. Maison AÉLA is created as a place where meaningful moments and connections can flourish,” Patrick added.
About Maison AÉLA
Maison AÉLA is developed by PT Graha Pradipta Pratama, an affiliated entity of Paradise Indonesia Group, known for its strong track record in property and hospitality development across Indonesia. Situated in the prime and increasingly limited Sanur area, the project offers only 11 exclusive villas designed to deliver a calm, meaningful, and effortless lifestyle.
Embracing the quiet luxury concept, Maison AÉLA focuses on understated elegance—expressed through refined details, curated materials, and timeless design. Each element is carefully crafted to create a serene environment where residents can fully enjoy every moment without distraction.
About Paradise Indonesia Group
Established in 2002, Paradise Indonesia Group is a leading property and hospitality developer managing a diverse portfolio of lifestyle assets across major Indonesian cities. The group operates 14 hotels in Jakarta, Bali, Batam, Yogyakarta, and Makassar, ranging from two-star to five-star properties, as well as six shopping centers in Jakarta, Bandung, and Bali.
In line with its vision to develop iconic property projects, the group is currently working on several major developments, including Antasari Place in South Jakarta, 23 Semarang Shopping Center, and a low-density lifestyle project in Balikpapan.
Additionally, through its affiliated businesses, Paradise Indonesia Group continues to expand its presence in Bali’s lifestyle dining sector. (*)