DENPASAR, BALINEWS.ID - Bali is set to host Southeast Asia’s most anticipated wellness and beauty event next year: the Bali Wellness and Beauty (BWB) Expo 2025, taking place from June 27–29 at the Bali Beach Convention Center in the Sanur Health Special Economic Zone. Marking Indonesia’s first-ever expo dedicated to the wellness and beauty industry, BWB 2025 will bring together over 70 companies from across the globe, including South Korea, Japan, and China, countries known for their leadership in beauty and health innovation.
Themed “Grow-well in Bali: Where Wellness Becomes Beauty,” the three-day hybrid event aims to position Bali as a global hub for integrated wellness, sustainable tourism, and beauty.
According to Dr. Diah Permana Tirtawati, Co-Founder and Director of the Expo, public interest has been overwhelming. Over 50 booths have been confirmed, with steady registration from industry professionals, buyers, investors, and beauty enthusiasts.
“This is more than just an exhibition. It’s a catalyst for global collaboration and innovation in the wellness sector,” she said.
The event will feature a dynamic lineup, including:
B2B sessions connecting international stakeholders for strategic partnerships and investments
Talk shows and panel discussions covering wellness, sustainable tourism, and beauty trends
Live demos, workshops, and relaxation sessions such as yoga and meditation
Each day will spotlight a different theme:
Day 1: “Integrated Wellness and Sustainable Tourism: The Foundation of the New Bali”, featuring speakers like Ibu Putri Suastini Koster and Dr. Ni Wayan Giri Adnyani
Day 2: “Integrative Medical Tourism”, highlighting the synergy between conventional healthcare and holistic wellness, with keynote speaker Ade Rai
Day 3: “Beauty and Cultural Identity” , exploring the intersection between aesthetic values and heritage
Collaboration Zone, Cultural Performances, and Eco-Focus
The Expo will also launch the Collaboration Zone, a networking platform aimed at supporting MSMEs. Visitors can enjoy Balinese cultural shows, performances by ISI Bali students, and a fashion show featuring top local designers.
Sustainability is front and center, an eco-friendly booths, digital platforms, and a low-waste policy align with Bali’s push for responsible tourism.
Backed by Strong Institutional and International Support
BWB Expo 2025 is backed by:
Ministry of Tourism and Creative Economy
Bali Provincial Tourism Office
Denpasar City Tourism Office
Industry groups such as Indonesia Wellness Institute (IWI), BTB/GIPI Bali, and PHRI Bali
Key strategic partners include The Meru Sanur, BSWA, Health Hub Bali, RSUP Ngoerah, and international collaborators like BAB Japan (Tokyo) and Bellissima (Seoul).
Organized by PT Melali MICE, the event invites all stakeholders to join as sponsors, exhibitors, or collaborators.
With ambitions to become an annual international event, BWB Expo 2025 aims to cement Bali’s reputation as a leader in wellness tourism and innovation, anchored in cultural integrity, sustainability, and global connection. (*)